Speaker: Sara Roberts, Executive Director, EY
Speaker: Mike Rayburn, CSP, CPAE, Hall of Fame International Keynote Speaker, Author, Comedian, and World-Class Guitarist
The “What If…?” Experience is Mike’s transformational, hilarious keynote presentation. In it Mike uses his amazing guitar work and hilarious comedy as a metaphor, to illustrate three tools designed to turn your team into an army of innovators with the peak performance skills to transcend the status quo to stop managing change, and lead by creating change. Oh… and they’ll laugh so hard it hurts!
The measure of any speaker is the results they produce. Mike is consistently cited as “the hit of the conference,” and “what we needed and didn’t even know it.” More importantly, businesses regularly attribute significant, sometimes exponential increases in sales, impact and morale to the application of Mike’s keynote tools and breakout session content.
Also, in the same way a great song gets stuck in your head, Mike’s “What if…?” message gets repeated over and over, imprinting his most powerful tool in their memories and affecting immediate results and permanent improvement.
Moderator: Janelle Nelson
Panelists: Ryan Shatzer, PhD, SPHR, Director of Employee Experience, Intermountain Healthcare; Sheri Greene, Professional/Leadership Coach; Jerry Ford, Chief Executive Officer, Marathon Health; Becky Peters, System Director of Patient Access Services, Sutter Health
Tools and Takeaways:
Speakers: Melinda Hancock, Chief Financial Officer and Senior Executive Vice President, Virginia Commonwealth University (VCU); Dr. Jeff Gruen, Chief Innovation and Medical Officer, Huron Consulting Group
Speakers: Sam King, MPH, MBA, CPHIMS, FHIMSS, FHFMA, Faculty, USC Price School of Public Policy
Speaker: Tom Vocolla, CEO, CEO2
Speakers: Claudia Douglas, Managing Director, Deloitte & Touche, LLC; Ryan Morgan
Reputation is complex and is increasingly one of the most valuable assets for health care organizations. It is built over time through reinforcing experiences and its value is driven by stakeholder perceptions.
In today’s highly connected culture and always “on” media cycle, reputation has never been more fragile and strategic. Reputation can be impacted by many internal and external risks, which are often interconnected. Social media has accelerated the speed and magnitude of the reach and impact of reputation events, and recovery takes time. Executives globally have ranked ‘damage to reputation and brand’ as the #1 risk in 2017. Recognizing that reputation contributes to over 20% of the average S&P500 companies’ market capital, companies across all industries have shifted to a more programmatic approach to managing their reputation.
This session will focus on how health care organizations can better protect, preserve, and enhance their reputation, and will also explore the interdependency between organizational culture and reputation. We will discuss the steps that companies can take to better achieve their strategic vision through sensing reputational risks, seizing reputational opportunities, shaping stakeholder perceptions, and measuring the impact of their efforts.
Tools and Takeaways:
This session will showcase how a large health system leveraged best practices, tools and solution sets to deliver value to their patients through the deployment of a very effective Point of service (POS) collections program. Insights will be provided as to how this organization made it a top priority to provide timely, accurate and easy-to-understand POS estimates for every patient prior to service. This health system produces unsurpassed results, increasing POS collections to over $100M annually, representing more than 2.3% of their net patient revenue. Learn how their patients can now easily understand the services in which they are being charged for and receive an estimate of what they and their insurance are paying. This session will also provide a close examination of patient payment behaviors and strategic positioning of your revenue cycle. With the rising cost of health care, and the increased financial burden to patients resulting from cost shifting with HDHPs, patients have indeed became the new payer. Market trends and best practices for revenue cycle and the healthcare market will also be shared in this session. Patients are increasingly becoming a source of bad debt, as the patient pays down a climbing deductible, or seeks coverage through the legislative disruption. This session will also look at the increased risk for uncompensated care and increased cost to collect, as hospitals are challenged to collect more from patients than ever.
Tools and Takeaways:
Speakers: Casey Williams-Rev Spring
Speaker: Mike Eruzione, Captain of the 1980 Olympic Hockey Team and Subject of the Hit Film, Miracle
Eruzione shares how to overcome any obstacles and go for the gold. Drawing from his experiences in the 1980 Olympics, he reveals to audiences how commitment to your team in any endeavor that makes you a winner.